Downhilling the uphill? Pedal assist on a Santa Cruz V10 downhill bike? Turn up the volume, firm up the suspension and slow the rebound down for my all smiles conversation with filmmaker and long time E bike advocate Bjorn Enga. Producer as well as director of the KRANKED FREERIDE mtb movie series, Bjorn was a key in introducing the innovative and eye popping sport of freeriding to cyclists and the world in general. Bjorn is a game changer first playing a key role in showing the world what is possible on a mountain bike and now as an innovator and advocate exploring the full potential of the bicycle worlds most recent technical innovation Pedal assist. Bjorn is a source of endless energy and creativity with his love for life the kind of contagion we can all use a dose of these days.