This is a story about € 6,000 from grandma Schmitt, racing DNA and a pioneering spirit.
Ever wondered what goes on behind the scenes of a bike launch?
"I look at SDR as my punk band. If I can't say what I think is right and support the causes I care about, why even bother?"
Tarek is the owner of Rasoulution, a sports marketing and communication agency based in Munich (GER) who organise events like RedBull District Ride.
When you've built hundreds of mountain bike race wheels and it's your turn for The Inside Line, a real-time wheel build is necessary. Patrik Zuest handles it without a hitch.
We sat down with the founder and owner of Nicolai Bikes to talk about the past, present, and future.
This is the tale of two veteran mountain bike enthusiasts, two wheel sizes, and a combined goal to create something awesome.
We talk with six very different shops from six very different states to find out what's behind the sudden explosion of bike retail during COVID-19.
We chat about Marin’s history, how it lost its way, and how the current crew has approached bringing it back to being a popular and desirable brand. Aaron also gives some thoughts on how you could get into the bike industry too!
We chat to Ram about the mountain bike scene in Nepal, what his trails are like, what you can expect riding there, the different local cultures, and more.
We dig in to learn more about how e*thirteen got its start, and what the mountain bike component brand is all about.
PUSH founder Darren Murphy explains how they're handling the COVID slowdown, and how virtually anyone can find job opportunities in the cycling industry!
Beyond being the older brother of freeride icon, Cameron Zink, Howie has his own stories of globe-trotting exploits, brushes with greatness and heartbreak.
We chat about changing industries, starting a new company from scratch, and how supporting the industry around you is the best form of marketing.
Chris fills us in on current trends in the bike world, the benefits of sponsoring and working with pro-level riders, e-commerce challenges, new technologies, and why Pivot doesn’t offer builds priced less than $5,000.
With a slogan inspired by a Gang Starr classic and a logo that goes against all the rules of marketing design, you might be forgiven for dismissing this Sheffield based company as doomed to fail.
A one-man operation built on the premise of pushing back against the current industry trends of constantly shifting standards and new models each year.
We have a bit of a chat about the Corona Epidemic, his history in business, and how Gypsy Tales ruined podcasts for everyone else.
Pete chats to Cotic’s main man Cy Turner about how their ‘Love It or Your Money Back’ scheme wasn’t too far away before the world went mad.
Chris shares how Niner got its start, weighs in on the mountain bike wheel size debate, and talks about the latest from the brand.