Most component manufacturers have an origin story that includes some peaks and valleys, and maybe a regretful hotel pool party or two. Friends come together to create something different or better, often with the dream of autonomy and invention.
While we have shared the stories of countless athletes throughout the dirt world, we rarely get a chance to tell the story of a company designing and innovating the bits that make our bikes great. Triggered by the recent inquiry “where does the asterisk in e*thirteen come from?” we decided to get the company’s story, and they were happy to chat. Connor Bondlow of e*thirteen had to query several prior employees to get to the bottom of our questions, and he did quite a thorough job of it.
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