Yeti began in borrowed shop space in Southern California with integral fabricators and mountain biking visionaries Chris Herting and Frank “The Welder” Wadleton. The idea of moving the business to a remote locale like Durango didn’t make sense, but the place did, with its loads of singletrack, claims of hosting the World Championships, and status as the home base of numerous pros such as Ned Overend and John Tomac. In this nook of the rugged San Juan Mountains beat an early pulse of mountain biking.
Known for its aggressive and stout builds, Yeti exploded during the late ’80s in California and early ’90s in Colorado. But its rapid growth eventually sent John, Chris and Frank down different paths, leaving them not on the best of terms.
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From Freehub Mag
At our core, we are mountain bikers and adventurers. Luckily for others, we are also storytellers, builders and advocates for all things bike, and we strive to bring mountain bike culture to the like-minded masses through our magazine and website. People are what drive our sport, and their stories are what motivate us to produce our printed publication, short films and web content. Whether it’s the tale of a world-class athlete, legacy of a local trail builder, or delineation of a struggling community turned mountain bike mecca, these are the narratives that drive innovation and inspiration alike—and the stories we love to tell.
