It’s common for business owners to hide their personal politics from the face of their brands, as they don’t want to estrange some segment of their clientele who don’t agree with their political philosophies. They might donate to causes they care about, but they’re not going to post about it on their media channels. Many hope to appear neutral and objective, despite the unavoidable political leanings that determine their business policies and procedures.
On the flip, there are companies like Vermont’s SDR Clothing that display their political and social stance proudly, and choose to use whatever power and influence they have to promote the things they care about. They put their money where their mouth is, and aren’t afraid to voice support for inclusivity and justice. Colin Burch is the owner and “crew” behind SDR Clothing, and the bearded artist pulls no punches when it comes to fighting for a better mountain bike community for everyone. His punk and hardcore roots no doubt play a major role in his focus on diversifying the sport and equally supporting people throughout the communities that he works with.
[continued...]
From Singletracks
Mountain bike trail maps, videos, photos, reviews, and news.
