Seven iDP is a brand known for creating protective equipment for some of the fastest racers in the world. The recent release of their new Project 23 helmet, or P23 for short, brought a fresh breath to the brand’s lineup. Even though they’ve been making helmets for a while, Seven iDP are better known for protecting extremities than skulls. That could all change thanks to this good looking, 945-gram full face helmet.
Seven iDP’s new Project 23 helmet introduces Seven’s Energy Reduction Technology or SERT, for short. SERT is a slip plane protection system built with smart foam designed with two functions in mind. The first is putting a focus on reducing the amount of energy that reaches the brain, which SERT does by absorbing greater levels of energy than a run of the mill EPS Liner. The second function also focuses on reducing rotational motion of the brain on impacts.
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From The Loam Wolf
The Loam Wolf has been watching from the woods and mountains above, waiting for the right time to attack the status quo. We have descended, hell-bent and heaven-sent to reignite the stoke in riders around the world. Our pack has been growing and we smell blood. The passion, wildness, and grassroots love for our sport will no longer go without a voice. The Wolf Pack is here, and we will do our best to unite photographers, industry friends, athletes and mountain bikers of all kinds while giving them a voice and place to remember why they fell in love with riding bikes.
