If there is one constant in this industry, it’s that we all like change. New gear, new trails, new bikes—there’s always something to be improved upon. While there is nothing wrong with that, sometimes we start getting carried away. Marketing lingo on new products leaves us more confused than when we started, and trying to keep up with current trends is harder than following avant-garde fashion.

So, it’s refreshing to meet some fresh products that don’t try to be fancy or clever, and rather just say it like it is.

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