Very few brands out there are as polarizing as Nicolai. They’re a niche, cult brand, and they make no apologies about not being for everyone, but they’ve also been on the right side of a lot of current trends around alloy bikes, geometry, and eMTBs. Through it all, they’ve just gone about their business. We sat down with Karl Nicolai, the founder and owner of his namesake brand, to talk about the past, present, and future.


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