Versus is a new tire brand that sells online direct to riders. According to them, that means you can ride fresh tires for less, because less money spent on tires means more money for post-ride tacos. Since we constantly have a hunger for both fresh treads and tacos, we had the Versus guys throw a pair of tires on one of our favorite enduro-style shred sleds to see if they could handle a proper Loam Wolf thrashing.
Versus has multiple tire offerings all designed to satisfy the needs of aggressive all mountain, enduro, downhill riders. Our take on the company model is simple, and not new in the cycling industry these days: offer a quality product that’s comparable in performance to the other options available from larger, more mainstream brands, and deliver it direct to consumer at a lower price by avoiding middlemen. Versus takes their rider commitment a step further, and stands behind their tires with a 30-day money back guarantee. If you don’t like the tire, or if it fails in that timeframe, they’ll refund your money. They also offer discounts for referrals to other riders, as well as special discounts if you buy 2-, 4-, or 6-packs of tires at a time. Last but not least, they are part of the “1% for Bikes” program, which donates some of the proceeds to worthy causes such as trail advocacy groups and trail builders. Bottom line, this is a small company that cares about not only the nitty gritty performance of their tires, but also the impact riders and their knobbies can have on trail access. That’s something we all should believe in when we’re shopping for new rubber.
[continued...]
From The Loam Wolf
The Loam Wolf has been watching from the woods and mountains above, waiting for the right time to attack the status quo. We have descended, hell-bent and heaven-sent to reignite the stoke in riders around the world. Our pack has been growing and we smell blood. The passion, wildness, and grassroots love for our sport will no longer go without a voice. The Wolf Pack is here, and we will do our best to unite photographers, industry friends, athletes and mountain bikers of all kinds while giving them a voice and place to remember why they fell in love with riding bikes.
