PNW should need no introduction for most people by now, but I’ll give them a quick one. They are a new-ish components brand based in Seattle, Washington with the aim of producing bike components that perform admirably without breaking the bank, all the while providing great customer service. PNW started with dropper posts, and they’ve recently branched out to cockpit components.
PNW achieves competitive pricing through operating direct-to-consumer like many companies, with design in house, and they also deal through local bike shops. I have a bit of a tough time with direct-to-consumer brands. Without nearby warranty support where you can physically speak to someone face to face, like at a local bike shop, it can be hard to feel at ease with a purchase sometimes. Though the products PNW make aren’t necessarily that complex, their service has been amazing and they’re genuinely a pleasure to deal with. Plus they now have the LBS avenue to make things even easier. What’s not to love?
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