My question to Devin, co-founder of Archer Components, as we reclined in our camp chairs with beers and scanned the night sky for satellites and shooting stars, was… why?

Why to everything, of course. Why to the twinkle of million year old light from long dead suns. To the tiny dead bodies of packrats on the course, crushed under racers’ tires as we rode in pointless circles through the desert, pursuing our own vanity. Why to the mystery motivation of the people camped next to us blasting a classic rock station at top volume for everyone else to hear (complete with O, O, O, O’Reily autoparts store commercials).

But mostly… why electronic shifting?


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