Shimano today announced the expansion of its longstanding commitment to global mountain bike advocacy by growing its support for the International Mountain Bike Association’s (IMBA) efforts. In addition to its ongoing partnership and working relationship with IMBA, Shimano will become the Founding Sponsor of IMBA’s Dig In program through a multi-year donation to fund the creation of new mountain bike trail projects.
“Shimano understands that we all must play a part in contributing to the future of the sport of mountain biking and for decades we’ve created partnerships and efforts to make a difference globally,” said Nolan Moser, Vice President, Bicycle Division from Shimano North American Bicycle, Inc. “We’re excited to grow our support for IMBA at the ground level with the Dig In program as it will support local trail projects being planned or currently underway in a variety of locations serving a diverse group of riders.”
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