In every crisis, there are always a few businesses able to thrive. Each empty shelf and each long line is a windfall for your local grocery store. Important digital communication channels like Zoom, Skype and Words With Friends are seeing their traffic spike. Even yeast is now a growth industry … though I guess it technically already was. It shouldn’t be a surprise, then, that the retail bike biz is among them.
But it was kind of a surprise to me. Lately, I’ve been preoccupied with news about races being postponed, events getting cancelled and trailheads sprouting caution tape. All the while, normal people have been flocking to bike shops and, thankfully, they’ve been allowed to. Shops being deemed “essential services” has been a hot topic since the outbreak, with some brands even encouraging riders to reach out to their representatives to ensure that they have the right to stay open. Now, business is booming at those shops, and we wanted to find out exactly who and what is behind that boom.
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From Bike Mag
Bike Magazine showcases the sport of mountain biking like no other publication. It captures the sport's personalities, trends, and issues with a style all its own. With insightful features, columns and gear reviews coupled with the best photography, Bike is sure to make you want to get outside and ride.
