NOBL Wheels are good. They’re light, strong and pretty affordable. But brands like Enve, Zipp and Crank Brothers have raised the bar recently with unique approaches to things like feel, durability and pinch-flat protection. Now, the new range of NOBL rims deserves to be counted among them. The three new models are the TR32, TR37 and TR41, meant for XC/trail/gravel, enduro and plus-sized e-bike use respectively. They all share NOBL’s unique Sine Wave shape, which swoops the outer bed of the rim down between each spoke. NOBL claims that the shape adds to lateral stiffness, which makes sense. It’s why corrugated cardboard is stiffer than plied posterboard.
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