I know that Orbea sells a lot of bikes over there in Europe. That they have a full product line and expensive road race teams and all kinds of stuff, but they’re still a bit of a foreign experience, for me (and many of you, I would imagine). And I love that! I really, really enjoy middle-of-the-road European unusualness that gets you a unique experience without so much of a unique price tag. It’s like driving a Renault or installing a Grundig stereo in your car (15 years ago). There’s a lot to be said for unusual things that are commonplace somewhere else in this world.

I mean 5999 CAD (4499 USD) certainly isn’t what one would describe as a “common” pricetag. But if you wanted to turn a similar number of heads on something that was a bit more North American, you’d probably have to spend a lot more money than that.

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