Luke Appleby – Founder and Owner of the UK based MTB Innovations Company Gnartec

On episode #123 it was my pleasure to get Luke on the show and chat about his very exciting Tec company Gnartec. Gnartec is an MTB innovations company that focuses on protection, styling, and customisation. Luke has a passion for seeking out and creating products that help, that solve a problem, that make things easier. May it be protecting your bike or getting that better film footage on your ride, that is what Luke does, he finds problems and solves them helping us enjoy our riding that little bit more.

We didn’t know it, but during our conversation we found out that we have a few mates in common through the podcast and Luke even travels to Northern Ireland often to visit family at one of my local surf spots. The world sure is a small place and the mountain bike community is even smaller. Luke is super passionate about Gnartec and with the hours he works he would have to be. This is not Luke’s fulltime gig but he works fulltime hours validating new ideas, working on making his products better and refining the production process to bring you the best quality product available on the market.

So tune in and learn more about what it takes to bring a Tec company to life, we chat about, trends, products, passions, bikes, the start of Gnartec, the vision for Gnartec and exciting news for the future of the business.

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Listen to the podcast on mtb-tribe.com