Custom bikes have always been fun projects for us at Nukeproof. Generally, we throw the “rule book” out and can do what we want just as a bit of a thank you to our athletes. All designed by our talented group of in-house product and graphic designers and always executed by the incredible skilled Johnny at Refurb My Bike (his paint shop s local to our offices too). Owen at Slik Graphics also provides the finishing touches with custom decals an all the frames are kindly wrapped by the team at Invisiframe too.
Usually, these frames are inspired by an off the cuff comment from an athlete about something they like which gets our minds thinking how cool that could be! We’ve always used off the shelf frames for these paint jobs, but with carbon frames now we tend to order raw frames straight from the factory. Despite careful planning and time management, each one ends up in a mad rush to get finished in time (each time it feels like some sort of hot rod / “Fast ‘N Loud” style down to the wire “will they won’t they finish production”). Grave Digger was almost lost to the Canadian customs system, Barry Sheene’s paint was collected on the way down to the EWS in Wicklow, DOD and as for the Ferraris, we crossed Europe in a mad rush to get them to the team on time to build, but I suppose it all adds to the story.