If you follow our news a bit on Pinkbike you’ll have noticed that COMMENCAL leans heavily towards competition. In particular DH racing, the Formula 1 of MTB! This is the most demanding practice, for the riders, but also on the gear and equipment. Through both performance and reliability, it’s our way of developing the best bikes and proving it to the world.
In addition to the energy, we devote to performance, we also spend an enormous amount of time producing images. Throughout the year there are loads of photo and video shoots going on all over the world. Sometimes product-oriented, sometimes rider-oriented. We are constantly posting content. More than a reason itself!
For several years now, in order to carry out these shoots, we have our own media department. Today it’s made up of 4 artists. Artists who live the brand from the inside, who know our riders better than anyone and who participate in the genesis of the evolution of new bikes and new ranges.
We decided to take advantage of this period of relative calm to put a spotlight on their talents.
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From Pink Bike
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