With a slogan inspired by a Gang Starr classic and a logo that goes against all the rules of marketing design, you might be forgiven for dismissing this Sheffield based company as doomed to fail. However, the two-man business that is Banana Industries is proving the doubters wrong and using its brand to bring its eco-conscious ethos to the mountain biking world.
We roll into a small layby off the main road, outside a tall, red-brick building. Looking across the street there is no sign suggesting we have come to the right place. Confused, we look around for some clues. “Surely a company like this would at least have a sign in front of their door?” With no leads to go on, we decide to pick up the phone and call Tom (one half of the company). “Aw yeah, give me a second! I’ll come down and let you in!” he tells us over the phone. A few moments later, the door swings open and Tom greets us with a grin. “I was going to leave a sign out for you guys, but to be totally honest, we’ve been so busy that I forgot,” he admits as he welcomes us in.
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From Enduro MTB
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