Over a decade ago, long before the Industry Nine Enduro S1-1 wheels were a concept in their engineer’s brains, Industry Nine made a splash in the mountain bike industry by adding vibrant colors to their hubs and spokes. Back then the idea of straight pull aluminum spokes didn’t make sense to a lot of people in the industry. Straight pull aluminum spokes allowed Industry Nine to do two unique things at the time. They helped create a stiffer, stronger wheel and they added a lot of color options to riders who wanted to add some extra bling to their bikes.
Today Industry Nine is still known for their flashy looks, customizing program and durable wheels. Industry Nine’s customization and reputation come with a cost though. Rider’s looking to step into a pair of I9 wheels have traditionally been prepared to drop some serious coin. Enter the Industry Nine 1/1 line of wheels: a little bit simpler, no crazy color options, no carbon and no hefty price tag. We set out to find if the Enduro S 1/1 wheels are built with the same level of quality that Industry Nine is known for?
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From The Loam Wolf
The Loam Wolf has been watching from the woods and mountains above, waiting for the right time to attack the status quo. We have descended, hell-bent and heaven-sent to reignite the stoke in riders around the world. Our pack has been growing and we smell blood. The passion, wildness, and grassroots love for our sport will no longer go without a voice. The Wolf Pack is here, and we will do our best to unite photographers, industry friends, athletes and mountain bikers of all kinds while giving them a voice and place to remember why they fell in love with riding bikes.
