Since launching in 2017, We Are One Composites has quickly made a name for itself as a manufacturer of quality carbon fiber rims. Based in Kamloops, British Colombia, the company has rapidly expanded its Canadian-made rim arsenal to cover gravel, cross-country, trail, plus-bikes, enduro, and downhill. I tested We Are One’s enduro-ready Union rims laced to a pair of Industry Nine’s budget-friendly 1/1 hubs and came away convinced by their ride quality and durability.

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