Cotic launched their Love It or Your Money Back scheme last week in the wake of the Coronavirus outbreak, but as Cy Turner explains, the idea wasn’t far from surfacing anyway.

How important is the Cotic Demo Tour in terms of selling bikes?

Very. Since we started the Demo Tour and Exclusive Demo service nearly 4 years ago, thousands of riders have tried Cotics using the service. In the last year 30% of our sales have demo’d a bike in some way, shape or form.

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