Today, the Heckler returns as a bona fide Santa Cruz. Ready to excel on the trails we ride today, reliable, and backed up by our unmatched guarantees of quality and service. Oh, and now it’s an e-bike.
The reasons for us to create an e-MTB demanded careful consideration. Heckler’s not about taking things easy, it’s about making things possible.
When someone like Sierra Buttes Trail Stewardship founder Greg Williams told us that we should hurry up and make an e-bike we paid attention. When Greg Williams started the Yuba Expeditions and the SBTS he had a vision to breathe life back into old Californian gold rush towns through mountain biking. Today e-bike technology is expanding that concept on a completely different scale.
Greg has, for a long time, said that the area is “a big empty space full of empty trails,” and he wants more people to experience more of the trails. The main trails are well known and oversubscribed because they’re the easiest to access by shuttle van. But Greg wants to spread people out across the thousands of miles of trails.
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