1995. The Digital Versatile Disc (DVD) was invented. Ebay just launched. Coolio’s “Gangsta’s Paradise” topped the Billboard Charts. Mötley Crüe rocker Tommy Lee married Baywatch star Pamela Anderson. And the introduction of SDG’s Bel-Air saddle was taking storm as the industry’s premier MTB saddle of choice.
Chances are, if you’ve ridden a mountain bike in the past 25 years, you probably perched yourself on top of an SDG saddle. Even more likely, that saddle has been a Bel-Air model or one of its offspring. SDG Components started in a garage in Southern California back in 1993 with their Comp Ti saddle (the first premium Kevlar covered MTB saddle) and by 1995, they added the Bel-Air to the lineup. It quickly gained popularity as the “go to” saddle of its era. Since then, SDG Components has sold in excess of one million Bel-Air saddles in various forms and iterations, including the Bel-Air SL – the first I-Beam version. While many popular trends and advanced products have come and gone since 1995, the comfort profile of the timeless Bel-Air saddle has remained in the game.
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