The bike industry is a bit of a dead zone from November until February, so things take off quickly when March rolls around. On my shuttle from Phoenix to Sedona I got an email about Sea Otter being rescheduled for October.
Sea Otter is pretty much the official kick off of bike season where brands rush to launch their 2020 product, and most brand reps I spoke to in Sedona felt a mixture of confusion and relief. They weren’t sure exactly when they’d roll out their 2020 products, but at least they had more time.
On the last day of the Sedona Mountain Bike Festival, I hit the booths to check out the latest from brands who were probably doubly happy they drove up to Northern Arizona.
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