Back in November, Santa Cruz launched the Paydirt program, an initiative to put $1M toward mountain bike trails, advocacy groups, trail builders, non-profits, and anyone out there making the world of mountain biking better. That million dollars would be divided across groups or individual applicants over the next three years.
In the initial press release, Santa Cruz said they would consider any project that increases access for mountain bikes, whether it’s through more trails, or advocacy efforts, or making mountain biking more accessible to those who might find the barrier too high. But those weren’t the only limitations. “Who knows, we’re open to ideas.”
The brand didn’t have a crystal clear picture of how it would play out, and they still might not, but they’re closing on the first quarterly review deadline and after seeing hundreds of applications already, the vision is becoming less muddy.
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