We’ve got big news for all you e-Frothers, because today Santa Cruz is unveiling its first ever e-MTB. Answering years of anticipation and rumours from both Santa Cruz fans and e-MTB enthusiasts from all around the globe, the Heckler CC represents Santa Cruz Bicycles’ first jump into the world of electric mountain bikes, and we expect this one is going to make some serious waves.
A Santa Cruz e-MTB; Why Now?
Never say never, because sometimes you just ‘never’ know!
In recent years, Santa Cruz has been blatantly clear about its decisiveness in not providing the booming segment of e-Bikes with one of its own. Alongside other core brands like Yeti Cycles, Transition Bikes and Evil Bicycles, Santa Cruz is well known for holding out on the e-MTB revolution. As the pressure has built up though, so too has the inevitability that the Californian brand would eventually produce one.
We reckon there are a few factors at play here. For a start, Santa Cruz’ biggest market outside of the US is Germany. And if there’s one thing that Germans love more than bratwurst and hefeweizen, it’s e-MTBs.
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From Flow Mountain Bike
Chris Southwood and Mick Ross are the co-founders of Flow Mountain Bike. Above all else, we are mountain bikers, passionate about all facets of our sport. We cut our teeth on Sydney’s trails and we’ve followed our obsession all over the world, on all types of bikes. Flow Mountain Bike exists to inspire; through our words, images and videos we want mountain bikers to find the inspiration to ride more, try something new, travel somewhere fresh, or make mountain biking more central to their life. Flow Mountain Bike is here to educate; we want to help mountain bikers make the right decisions by offering the best information, the fairest product testing and the most trusted advice. Flowmountainbike.com is the leading online resource for Australasian mountain bikers of all disciplines. With up-to-date news from Australia, New Zealand and around the world, new product information, race coverage and more, flowmountainbike.com is the ultimate local web resource that mountain bikers can count on.
