You may have heard of consumer-direct bikes—but what about consumer-direct tires? We’re not talking about tires you can buy online—because you can pretty much buy any tire online. No, we’re talking about Versus Tires, a new company that only sells their tires online, directly to you. Brought about by frustrations with the price of most high-end tires, Versus’ goal is to make quality rubber at a price that doesn’t hit the wallet quite as hard.

[continued...]

View full post on bikemag.com