If one of us wanted to parlay a storied professional freeride career into a merchandise brand, we’d probably start small. You know, T-shirts and iPhone cases. Eventually, maybe blow minds with a signature lock-on grip or a saddle with our logo embroidered in it. We are not Brett Rheeder. Today, with help from athletes and component producers around him, Rheeder is launching Title components, and the catalog is not small or simple. There are stems, handlebars, (non-dropper) seatposts, a full line of carbon wheels, a high-end Gyro-style cable detangler and, of course, saddles with the logo embroidered in them. Below are some highlights.

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