Ride Concepts launched in 2018, driven by a desire to provide durable, high-performance footwear for the mountain bike market. The company came to the market with a broad range of shoes available already at launch, and they have continued to grow ever since. They’ve also managed to assemble an impressive team of athletes in just a couple of years, recently adding Andreu Lacondeguy and Caroline Buchanan to a roster that already included Kyle Strait and the Athertons, among others. With a wide selection of trail and DH oriented shoes already in the catalog, one model was still missing however – say hello to Vice, the first dedicated dirt jump and slopestyle shoe from Ride Concepts.
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