PRESS RELEASE: Sweet Protection

For Summer 2020, we are launching the latest evolution of our pioneering multi-piece variable elasticity shell technology in a brand-new helmet, the Trailblazer MIPS. We are also continuing our major investment into Eyewear, launching all-new performance sunglasses with our very own revolutionary RIGTM lens technology.

We blend industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, eyewear, protective gear and apparel that inspire confidence in world-class athletes. Below are the key product highlights for the season ahead…

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